New York Film Festival

Branding

This project reimagines the NYFF identity through a contemporary visual system inspired by the classic film countdown and the restless rhythm of New York City, centered on the metaphor of an attentive, enthusiastic eye. The concept captures the tense moment just before a film begins, when the projection light flickers and the audience waits in silence.

The Governors Ball

Branding

This project reimagines the identity of the Governors Ball Music Festival by reconnecting the festival to its geographic origin on Governors Island.

Familihear

Branding, Motion

For the SVA AI Hackathon, I collaborated with Julie Choi, Shirley Li, and Kevin Park to develop Familihear, an AI-powered communication platform designed to help immigrant families better understand each other across language and cultural gaps.

Dr. Clark

Branding

(WIP)

Self Portrait

Motion

This motion graphics video explores my personal growth through lived experiences, shaped by my journey from Seoul to LA to New York.

Korea Food Gimbap

Motion

This motion graphics video reimagines a gimbap recipe as a playful adventure, where each ingredient moves through its own exciting journey rather than being introduced in a typical step-by-step format.

Twenty Love Poems

Editorial

This book edition is a bilingual presentation of Twenty Love Poems and a Song of Despair by Pablo Neruda, featuring each poem in both English and Spanish. It is designed as a half-letter booklet, made by folding standard 8.5" × 11" sheets in half, which gives the book an intimate, portable format. I also added a ribbon detail to make it feel more comfortable to hold and more inviting to read.

Erin Park

About

Archive

Self Portrait

Motion